Privacy Policy

SP Ceramic – Privacy Policy

SP Ceramic (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website (www.spceramic.com) and interact with our services. Please read this policy carefully to understand your rights and our practices regarding your data.

1. Introduction

SP Ceramic is a UK-based eCommerce company that specializes in artistic and kitchen-use ceramics. Our registered address is [Insert Address].

As a data controller, we handle your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

2. Information We Collect

We collect personal data to provide our products and services effectively. The types of data we collect include:

a. Information You Provide Directly

  • Contact Information: Your name, email address, billing address, shipping address, and phone number when you place an order or contact us.
  • Account Information: Username, password, and account preferences if you create an account on our Site.
  • Payment Information: Payment card details and transaction information, collected through our secure payment processor.

b. Information We Collect Automatically

  • Device and Usage Information: IP address, browser type, operating system, and usage data (pages visited, time spent on the Site).
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies (see our [Cookie Policy](link to cookie policy)) to enhance your browsing experience and gather analytics.

c. Information from Third Parties

We may receive information about you from payment processors, delivery partners, and other service providers who assist in processing transactions, delivering products, or verifying payment details.

3. How We Use Your Information

We use the data we collect for various purposes, including:

a. To Provide Our Services

  • Processing orders, managing accounts, processing payments, and providing customer support.

b. To Communicate with You

  • Sending order confirmations, updates, and important information about your purchases.
  • Responding to inquiries, requests, or complaints.

c. For Marketing Purposes

  • Sending newsletters, promotions, and updates about our products if you have opted in. You may unsubscribe at any time.

d. To Improve Our Services

  • Analyzing usage patterns, preferences, and feedback to improve our website, product offerings, and customer experience.

e. To Comply with Legal Obligations

  • Meeting regulatory requirements, responding to lawful requests from public authorities, and enforcing our Terms and Conditions.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following lawful grounds:

  • Contractual Necessity: To fulfill our obligations in providing products and services.
  • Legitimate Interests: To enhance our services, ensure security, and communicate relevant updates.
  • Consent: For optional communications and marketing (where you have provided explicit consent).
  • Legal Obligation: To comply with applicable legal and regulatory requirements.

5. Data Sharing and Disclosure

SP Ceramic shares your personal information only as necessary and for legitimate purposes:

a. With Service Providers

We use third-party providers to assist with payment processing, shipping, email delivery, IT services, and analytics. These parties are bound by confidentiality agreements and data protection obligations.

b. With Legal Authorities

We may disclose information to law enforcement or regulatory agencies if required by law or in response to a valid legal request.

c. For Business Transfers

If SP Ceramic undergoes a merger, acquisition, or asset sale, your information may be transferred as part of the business transaction. We will notify you of any such transfer and provide options regarding your data.

6. International Data Transfers

While SP Ceramic operates within the UK, certain service providers may be located outside the UK and EEA. In such cases, we ensure adequate protection for your data through mechanisms such as standard contractual clauses or equivalent measures.

7. Data Retention

We retain your personal information only for as long as necessary for the purposes outlined in this Privacy Policy or as required by law. Retention periods vary based on the nature of the data and the purpose of processing, typically:

  • Order and Account Data: Retained for the duration of your account and up to 6 years after the last transaction for legal and regulatory reasons.
  • Marketing Data: Retained until you unsubscribe or request deletion.

8. Your Data Protection Rights

Under the UK GDPR, you have the following rights concerning your personal data:

a. Right to Access

Request a copy of the personal data we hold about you.

b. Right to Rectification

Request correction of inaccurate or incomplete personal data.

c. Right to Erasure

Request deletion of your personal data where applicable (e.g., where data is no longer necessary for the purposes for which it was collected).

d. Right to Restrict Processing

Request a restriction on the processing of your data under certain conditions.

e. Right to Data Portability

Receive a copy of your data in a structured, commonly used, and machine-readable format, and request transmission to another controller.

f. Right to Object

Object to the processing of your data based on our legitimate interests or for direct marketing purposes.

g. Right to Withdraw Consent

Where we rely on consent for data processing, you may withdraw it at any time.

To exercise these rights, please contact us at contact@spceramic.com. We may need to verify your identity to process your request and will respond within one month.

9. Security Measures

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, and destruction. Our Site uses SSL encryption, and we restrict access to your information to authorized personnel only.

10. Cookies and Tracking Technologies

SP Ceramic uses cookies and similar technologies to improve user experience, analyze traffic, and provide tailored advertising. For detailed information on the types of cookies we use and your options to manage them, please review our [Cookie Policy](link to cookie policy).

11. Children’s Privacy

Our Site is not intended for individuals under 13 years of age, and we do not knowingly collect personal information from children. If we learn that we have collected data from a child under 13, we will delete it promptly.

12. Changes to This Privacy Policy

SP Ceramic may update this Privacy Policy from time to time. Changes will be posted on this page, and the “Effective Date” at the top will be updated. Significant changes will be communicated to you directly, where required by law.

13. Contact Us

For questions or concerns regarding this Privacy Policy or our data protection practices, please contact us at:

SP Ceramic
Email: info@spceramic.com
Address: Delta 2, Studio Way Lombard Industrial Estate, London SW19 3EU

Effective Date: 01/01/2025